Published in Toronto and distributed directly to people living and working in the Waterfront and Downtown area. Reaching over 100,000 readers with every issue; it is the only community-based magazine distributed directly to residents and businesses by Globe and Mail and Canada Post. The magazine appeals to the unique lifestyle and interests of your target market: affluent, cosmopolitan and upscale.

Toronto Waterfront Magazine was established in 2003. It offers informed views and current opinions on local issues and events in the community. Our editorial content is highly relevant and entertaining.

Because the magazine is also delivered in the Globe and Mail newspaper, you will also capture the attention of a highly influential audience, who engage with the people, trends and brands that shape the way we work and live. Most importantly, many of our audience are business leaders, the influencers and decision makers. They are the people you need to reach when promoting your products and services.

At Toronto Waterfront Magazine, we believe that it’s not just about an ad. We will work with you to provide an exceptional comprehensive campaign to support your marketing efforts. Design services are also available at a reasonable fee. Don’t Miss Your Chance To Be Showcased In The Next Edition. There are many opportunities for your business to be included. Contact us at:

Tel: 647-770-7311   or  email:

Editorial Departments

Community – The Waterfront has been the hot topic with great interest being paid to the revitalization and plan to reinvigorate the area. The many community associations have been very active in all areas of the neighbourhood. The many philanthropic efforts of the people in the community are recognized by Toronto Waterfront Magazine. The contributions made by these outstanding community members are featured in each issue.

Arts and Entertainment – The cultural diversity ranges from concerts at The Sony Centre, Roy Thomson Hall and The Molson Amphitheatre to theatrical events at The Princess of Wales Theatre and The Royal Alex Theatre. Sony Centre provides year-round activities for all ages and cultural interests.

Lifestyle – The outdoor lifestyle lends itself to running, cycling or rollerblading along the Waterfront as well as sailing and enjoying the many activities on Toronto Island. The Summer offers an endless array of sights and activities.

Real Estate – Many of the Waterfront residents enjoy spectacular views of the cityscape and Lake Ontario. This lifestyle encapsulates design and style along with contemporary architecture; contributing to the spectacular Toronto skyline.

Health – A healthy lifestyle demands to know the latest in exercise, diet and every other factor enhancing it. We cover all the latest and most effective products and methodologies in the health care eld. Look good! Feel good!

Distributed to people living, working and visiting in the Toronto Waterfront and Downtown area.

Reaching over 100,000 readers with every issue


Delivered as an insert in the Globe and Mail by selected postal walks  to capture the attention of a highly influential audience.

  • Delivered free directly to the doors of luxury condominiums and businesses through Canada Post and personally by our staff to selected postal walks. Primarily between Bathurst Street and Parliament Street, South of Queen Street.
  • To high traffic drop locations including hotels, clubs, restaurants, bistros, sports facilities and other entertainment venues and shopping malls such as Harbourfront Centre and Queens Quay Terminal.
  • Distributed at several community, political and charitable events and at many art, music and lm events and festivals such as Luminato.
  • Other selected regions for distribution include condominiums in the Etobicoke waterfront, businesses along Queen Street East in the Beaches, Leslieville and Bloor-Yorkville area.

Readership Profile

This is an affluent area with a higher percentage of younger, University educated, professional adults. 20% more than the average income of the Toronto median.

Top three occupations are:

  1. Senior Management.
  2. Business, Finance and Admin.
  3. Sales and Services

Average income: $78,588 Single $143,508 Couples

Equal male to female ratio
40% between the ages of 25 – 39
23% between 40 – 55
22% over 55

Other data: 56% University level Marital Status: 40% Single.


Business & Services Directory: You can make your company stand out by taking advantage of the directory column display ads.

Website: Advertisers in Toronto Waterfront Magazine will automatically be featured on our Website at no additional cost. For Banner Ads and Events Listings ask for rates.

Production Specifications: Trim Size: 8-3/8”W x 10-7/8” H. Full page ads intending to bleed, please add 1/8” bleed to appropriate sides. All live content should stay minimum 1/4” from trim.

Digital File Requirements: Supported formats include pdf, psd, eps, tiff, jpg. Minimum resolution for images is 300 dpi. Files can be sent via email (under 20 MB) or shared from iCloud or Google Drive.